Dana Kraft, president and founder of RarePoint Strategies, has provided strategic marketing consulting services to small, medium, and large-sized companies across the United States since 1987. She has led programs ranging from a few thousand dollars to multi-million dollar campaigns and has worked with small start-ups to Fortune 100 companies.

As a strategic consultant, Dana Kraft has the unique capability of combining in-depth traditional and online marketing knowledge with usability expertise and an understanding of the website development process. This well-rounded approach allows her to pinpoint unique strategies that are most critical to a company’s success.

Prior to launching her own company in 2000, Dana Kraft served as Managing Director and Corporate C.O.O. for a leading advertising agency in Seattle, Washington. She guided a team of 55 individuals and 3 offices in creating breakthrough programs utilizing both traditional and online marketing methods. Dana Kraft was then recruited to serve as Managing Director of a Seattle-based Web Development firm specializing in creating complex, dynamic websites and content management tools. There she led a group of 20 skilled developers, designers, and program managers in creating e-commerce, portal, and corporate websites.